Practical experience. Personal accountability.

I build AI systems and automation for businesses in the US and UK: connecting tools, simplifying recurring tasks and improving how work moves through a team. I earned the Norwegian plumbing certification, the svennebrev, and spent five years on the tools. I know what a call-out is worth, what it's like to watch the phone ring with both hands inside a wall, and how much of an owner's week disappears into work nobody pays for. That knowledge doesn't come from a market research deck. It comes from the van.

Then I learned to build software, and the two things collided: every AI company on earth was suddenly selling to tradespeople, and almost none of them had ever met one. Tools got bought and abandoned. Owners got burned and went back to voicemail. The gap wasn't technology. It was that nobody translating between the two worlds had lived in both.

So that's the job now: I find where businesses leak money and time, and I fix it with the cheapest thing that works, which is sometimes AI, sometimes a checklist, and sometimes deleting a task nobody needed. I wrote the argument for caring about response time in VVS Aktuelt under my own byline, Ivar André Knutsen, plumber, and I built a working AI phone system for a real plumbing company, with the script written from real call transcripts. Right now I'm building four workflow automations for a powerbank rental company, because the leak is the same: a week going into copy-paste.